New Sticky AdBlock from Obeus

Wow, I've surprised when I receive an email from Obeus if they have "New Sticky AdBlock" now ! This is the other good news from Obeus after they've announced New Payment Option. And here the email that I received from Obeus

Dear Users,

We are glad to announce our new Sticky AdBlock format.

It's always stuck on the top of the page and may be closed for a while
(currently it is 1 hour) by a visitor.

We assume that this new AdBlock should have higher CTR, because it
attracts more visitors' attention.

More details and example:
http://obeus.com/news/new-sticky-adblock

Thank you for using Obeus,
Obeus Team,
http://obeus.com

So, this Sticky Adblock will appear on the top of the page and will stay on top even when a visitor scrolls the page down.

When visitor hits "Close" button, the sticky AdBlock will be disabled for a while (currently it is 1 hour) on your site for this visitor. So it's not annoying.

We assume that this new AdBlock should have higher CTR, because it attracts more visitors' attention.